Our agency is going through a rebranding process, and following several strategy sessions we've produced two stylescapes.
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For context, here's a brief overview of our strategy:
> Our brand (Snap) is a blend of Hero(70%) and Everyman(30%) archetypes, positioning itself as bold strategic and results-driven creative partner.
> We target entrepreneurs that value high efficiency, high standards, and clear ROI, while balancing professional growth with personal time. Snap's tone is direct, engaging, and impactful, cutting through complexity without being intimidating.
> The agency prioritises clarity, simplicity, and strategic boldness, ensuring clients feel both empowered and supported.
> Our fears include overcomplicating things or failing to meet expectations, so the messaging needs to be sharp, result-focused, and approachable - balancing professionalism with warmth.
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Stylescapes are below, It would be great to hear feedback from you all!
Stylescape 1
Stylescape 2
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For context, here's a brief overview of our strategy:
> Our brand (Snap) is a blend of Hero(70%) and Everyman(30%) archetypes, positioning itself as bold strategic and results-driven creative partner.
> We target entrepreneurs that value high efficiency, high standards, and clear ROI, while balancing professional growth with personal time. Snap's tone is direct, engaging, and impactful, cutting through complexity without being intimidating.
> The agency prioritises clarity, simplicity, and strategic boldness, ensuring clients feel both empowered and supported.
> Our fears include overcomplicating things or failing to meet expectations, so the messaging needs to be sharp, result-focused, and approachable - balancing professionalism with warmth.
----
Stylescapes are below, It would be great to hear feedback from you all!
Stylescape 1
Stylescape 2